How Open Should Nonprofits Be with Community Supporters About Money?

Ask early and ask strategically. As journalists, we’re good at applying this concept when it comes to asking for information, but less so when it comes to asking for the money that will keep our nonprofit shops operating. Like a lot of my peers new to running this brand of newsroom, I’m getting better at fundraising, and I’m always looking for object lessons. I think I’ve found one in the recent shutdown of The Florida Independent and the year-end layoffs at voiceofsandiego. The message from readers in each case was the same: “Why didn’t you tell us you were in trouble? Continue Reading