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Nonprofit newsprint targets underserved audiences, builds partnerships, marketing base

Many public-media entrepreneurs believe the abandonment of print, broadcast and other traditional media is premature. In the hallways at journalism conferences, a number of members of the Investigative News Network have told me they need to do more to raise their profiles locally, reach new audiences and give their operations a “cool factor.” Continue Reading

The Elevator Pitch For Mission-Driven News Nonprofits

You’ve heard this premise before: You’re standing in front of an elevator and, as the doors open, in front of you is the key individual that you’ve tried for months to get on the phone. Once you’re in the elevator you realize you have only 30 to 60 seconds to make the right impression and get him or her to take note. While this scenario may not play itself out quite as dramatically in the real world, as nonprofit news executives we often find ourselves in situations where we have to articulate what we do, why we do it, and why anyone else should care – and we have to do it quickly. There are many articles available to business executives, entrepreneurs and sales professionals with tips on how to deliver the perfect elevator pitch (read here, here and here for a few examples). However, a nonprofit leader has the added complexity of having to articulate the unique qualities and value of his or her mission-driven organization to a wider range of constituents including foundations, corporate underwriters, advertisers and, of course, members of the audience that you serve. Continue Reading

Terms & Conditions: Staying on Top of Your Legal Obligations

We’ve all signed up for some new technology – something that is going to make things easier, faster, better, less expensive – and then when the message pops up, saying “I have read and accept the terms and conditions,” we click to accept without a second thought. No lawyers are involved, there are no hours spent pouring over dense legalese. However, as executives and publishers we have an obligation, not only to read the legalese and the fine print, but to stay atop of it all. Every legally binding contract involves rights and obligations that must be met in order to avoid a significant risk to your organization, and even to you individually. I’m not an attorney, and so this is not legal guidance, but I have included here a few pointers for keeping track of contracts. Continue Reading

Business Tip: Following Up After Making the Deal

We’ve all had them. The kind of uplifting conversations when everything you say, the other person on the end of the line intuitively understands and in return say the one word you wanted to hear: “Yes!” OK, you’ve nailed the deal. Now what? Too often people negotiating with partners, clients, prospective employees and even their landlords do not take the next three simple steps to insure what has been agreed upon – before the details are lost to vagaries of today’s multi-tasking brain. Continue Reading