IMG_8353-Dragon

Native advertising in public media

Southern California Public Radio
Award Amount: $35,000

SCPR experiments with native advertising for its web platforms.

Project Updates

SCPR: Project Summary

SCPR hopes to solve the riddle of native advertising for nonprofit news organizations. They will create, within the legal limitations placed on public media, a scalable native underwriting convention that delivers value to both audience and the underwriter. Continue Reading