IowaWatch: Project Summary

The Iowa Center will develop a statewide audience engagement program that takes its reporting to new audiences via two methods: a weekly statewide radio program, and IowaWatch-based public forums in cities where the program is aired. The goal is to expand audience and reach more potential personal and corporate funders through donations, underwriting and advertising than is now done through heavy reliance on newspapers. Continue Reading

VIDEO: Google Hangout Conversation Between INN Members & Knight Foundation On Nonprofit News Sustainability

Today INN hosted a Google Hangout with representatives of the Knight Foundation on the topic of nonprofit news sustainability with the authors of Knight’s recent report, “Finding a Foothold: How Nonprofit News Organizations Seek Sustainability.” The report gives readers a deep dive into 18 nonprofit news organizations, how they bring in money to support their work, and how that’s changed over time. Key questions addressed during this conversation include:

What’s the right mix when it comes to devoting resources toward core editorial functions and efforts like marketing and fundraising? What are the most common ways news nonprofits create earned revenue? What doesn’t work? Continue Reading


Steps to Building R&D in the Newsroom

For the news startup or small news organization, Research and Development (R&D) may be considered a luxury versus a necessity. Yet in today’s media climate, innovation and creativity now serve as the driving force to what will make a news organization survive and succeed – and R&D can help news organizations get there. For example, the New York Times’ R&D unit established in 2006, has served as one of the leaders in newsroom innovation in recent years due in part to its R&D unit. Its R&D unit aims to innovate by coming up with new services and products for its readers in the digital age. In fact, the New York Times recently launched R&D Ventures, a spin-off of its R&D lab. Continue Reading