December 2, 2014

7 takeaways from the Poynter-Knight Foundation journalism training report

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The digital age in news calls for “a new, permanent category of training and education” and a new report by Poynter and the Knight Foundation shows journalists aren’t getting all the training they need or want. The survey titled “Constant Training: New Normal Or Missed Opportunity?” asked journalists about their various training experiences.

A little more than 72 percent of of 1,650 journalists answered the survey. We looked at the report and we spotted seven things that stood out:

  1. Digital training is seen as most important: Social media tops the list of skills most desired. Training in digital tools, video skills, and data journalism follow right after.
  2. Appetite for digital training is not satisfied: “Of the 16 percent of respondents who received digital tools training, 59 percent want more.”
  3. Journalists say they can absorb more: “The vast majority [88 percent] of journalists who participated in the survey said it was ‘likely’ or ‘extremely likely’ that they could absorb more training.”
  4. Lack of time and money prevented training: 62 percent of respondents said they do not receive training because they have “no time;” some 34 percent say lack of funding prevented getting training.
  5. Journalists prefer to train during the workweek: 36 percent want to train at work at a specific time while 33 percent want to train with a manager on a select day of the week.
  6. Journalists are pretty satisfied: “Of those journalists who took training in the past 12 months, more than half [56 percent] were ‘mostly’ or ‘very satisfied’ with the training they received.”
  7. Managers remain unsupportive: 4 percent of respondents say their managers are not supportive of training; 16 percent are slightly supportive; and 22 percent are neutral.